Features vs. value
There is a lot in this world that does not directly address a problem or fulfils an urgent need. Designing without a clear goal is just adding some features. True improvement and innovation lies in finding solutions that add value to users. We design products that make our clients' end-users happier by adding value to their lives. To achieve this we use our Value Totem, which is built on the 4 guiding principles to Product Innovation:
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1. Get the point.
Crystal clear insights are crucial for further development
Innovative solutions only arise when there is insight into both needs and opportunities. Understanding target groups’ needs combined with a clear vision and strategy is essential for the development of breakthrough products. The foundation of successful innovation is analyzing the context and to empathize with the how, what and why of the matter. True value lies not only in functional, but also in emotional benefits.
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2. Choose the best.
Without the right resources even great ideas are useless
Get a complete overview of every possible option and combine the most inspiring, compelling and advantageous. Each option is formed by the creativity, skills and vision of an individual. Only choosing and combining the best will lead to a breakthrough solution. Using a structured method is crucial in making the right choices.
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3. Know that you know nothing.
Test, confront, learn, improve and do it again
Making a product right is important, but making the right product is essential. A good product appeals to your target group in both form and function. This can be achieved by confronting your target group with all elements of the design. Test, observe, evaluate and improve the design until it fulfils all functional demands and emotional desires.
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4. Success isn’t built in a day.
Success is determined by more than just a perfect design
Satisfied users are the ultimate goal in product development. The balance between functional relevance and emotional desire is the foundation of a successful interaction. Besides a proper foundation there are 5 more factors that account to success: production, marketing, resources, organization and follow-up. Make sure all elements are in place to convert innovation to success.
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